Beenie Gunter Drops ‘Kiggwa Kitya’ Music Video as He Rebrands Under Zhafar Agency

Posted on March 07, 2025
By Sean Musa Carter
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Music

Dancehall singer Beenie Gunter has officially dropped his highly anticipated track, Kiggwa Kitya, the first single under his new label, Zhafar Agency. The song, produced by Andre on the Beat, solidifies Beenie’s dancehall dominance while showcasing his evolution as an artist.

Released on March 5, 2025, the track comes with a visually striking music video directed by Lenon Mulla and Ivash, combining romance, energy, and a vibrant club atmosphere that aligns with Beenie’s signature style.

Since his departure from Talent Africa, Beenie Gunter has been on a mission to redefine his sound and expand his reach. Under Zhafar Agency, he has fully embraced his dancehall roots, delivering a more polished and internationally appealing brand of music.

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"Kiggwa Kitya" shows this new direction, while maintaining the GunTalk Movement energy that fans have come to love.

Beenie Gunter

The song’s title, "Kiggwa Kitya" (loosely translated as "How it ends"), sets the tone for a love story filled with passion, uncertainty, and longing. Through powerful lyrics and a dancehall beat, Beenie Gunter explores themes of love, devotion, and reassurance, delivering a track that resonates with both partygoers and romantic souls alike.

The track’s key lyrics, such as "Okibaze otya?" (How do you see it?) and "Kiggwa Kitya?" (How does it end?), reinforce the emotional depth of the song, making it a perfect anthem for lovers and dancehall enthusiasts.

The music video, directed by Lenon Mulla and Ivash, complements the song’s theme with stunning visuals, high-energy choreography, and a carefully curated color palette that enhances the mood.

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Watch & Stream "Kiggwa Kitya" Now:

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