Singer and entrepreneur, Tugume Wycliffe aka Ykee Benda has officially been unveiled as the new brand ambassador for 22Bet Uganda, one of the country’s leading sports betting companies. The announcement was made today at Fairway Hotel in Kampala, marking the start of an exciting partnership.
Known for his energetic performances and hit songs, Ykee Benda’s collaboration with 22Bet is seen as a perfect fit. Both the artist and the company share a vision for providing entertainment and exceptional experiences to Ugandans. In his new role, Ykee Benda will be featured in marketing campaigns, promotions, and events aimed at expanding the brand’s reach, particularly among Uganda’s youth.
During the event, Ykee expressed his excitement about the partnership: “I’m honored to be part of the 22Bet family. As a fan of sports and entertainment, I believe this partnership will bring more fun and exciting moments to Ugandans. Together, we’ll create a platform that promotes responsible gambling and entertainment.”
The partnership is expected to kick off with a series of promotional campaigns and exclusive events, offering fans and customers a chance to connect with both Ykee Benda and the 22Bet brand in exciting new ways.
Collins Bongomin, Marketing Manager of 22Bet Uganda, also praised the collaboration, stating: “Ykee Benda’s energy, creativity, and authenticity make him the perfect fit for 22Bet. We’re excited about what this partnership will bring as we continue to grow our presence in Uganda’s betting industry.”
Fans can look forward to a mix of sports, music, and engaging activities that celebrate Ugandan talent while promoting responsible betting.
