Female singer Barbra Mirembe a.k.a Babaritah has launched her own beverage line, Brisk juice and Omunanansi Drink’ to the Ugandan market and the East African region as a whole.
Considering the uncertainty in the entertainment industry for the past two years, particularly the artists’ income being greatly impacted by the restrictions imposed by the Covid-19 pandemic, Babaritah decided to collaborate with like-minded business partners to develop a project that will not only benefit her but also employ fellow youth and support Ugandan farmers through value chain development.
Brisk Juice is made with pineapples and ginger, which are natural ingredients that not only quench one’s thirst but also boost immunity, which is especially important in these difficult times when everyone’s immune system must stand up to disease, the most recent of which the Covid19 pandemic.
According to the Uganda Bureau of Statistics (UBOS), Uganda has the world’s youngest population, with 77% of young people under the age of 25.
Uganda has a large and growing number of unemployed young people, as well as farmers with rotting fruits in their gardens.
Plenty of testimonies have been said by those who have travelled the world about Ugandan pineapple, which is simply the sweetest.
The “Esaawa Yonna” singer and her business partners intend to address this challenge by providing employment to the youth and a market for locals as they develop our beautiful country while also protecting our environment through the production of this product.
The Board of Directors Brisk Beverages Uganda Limited and Maritini Group officially unveiled the new drink in glamorous ceremony that went down at the company headquarters in Kyaliwajala, Kira Municipality over the weekend.
The event was attended by fellow artists, friends, distinguished guests, and the press.
Babaritah assigned Ugandan Online Comedians, Sesa Bat and Allan Cruz (Maama Brighton) the brand ambassadorial role for Brisk juice.
Brisk juice is now available in all shops and supermarkets around the country and also enormous stock ready for export.