Uganda’s baking industry just got an upgrade after Dei Group International officially launched Bella Wheat Flour, a new premium baking flour that promises top quality without messing up your budget—and honestly, that’s the kind of balance we’ve been waiting for.
The launch event wasn’t just a typical product reveal—it was a whole vibe. Celebs, media personalities, and industry big shots pulled up, and the atmosphere was as rich as the flour itself.
Speaking at the event, Ronald Ssemakula Katali, the General Manager of Bella Baking Flour, proudly called Bella “the most premium baking flour available in Uganda.”
“People want better quality in their kitchens, but they also don’t want to spend a fortune,” Ronald explained. “Bella is for homes, bakeries, and hotels that care about quality but still need to stick to a budget.”
And the timing couldn’t be better. Uganda’s baking scene is booming—more urbanization, more modern tastes, more cafes and bakeries popping up. So launching a product that meets the growing demand for quality and affordability? Smart move.
Dr. Mathias Magoola, Dei Group’s Managing Director, took a moment to reflect on how far the company has come.
From selling maize flour in a local mall to becoming one of the country’s major industrial players? That’s no small feat.
“Our story is about resilience, innovation, and the people who’ve stood by us,” he said. Oh—and in case you were wondering, Dei Group is now creating over 40,000 jobs. That’s real impact.
There’s also talk that Bella Wheat Flour might not stop at just the Ugandan market. With regional trade picking up, especially across the East African Community, this could be the start of something even bigger.
And let’s not skip the entertainment—A Pass and Levixone lit up the launch with some fire performances. It wasn’t just a corporate event; it was a celebration.
Bottom line? Bella Wheat Flour is here to change the baking game. Whether you’re kneading dough in your kitchen or running a full-on bakery, you’ve now got a new go-to that delivers quality without the extra cost.
