StarTimes has unveiled engaging television program titled “A Glimpse of China S5”, The program designed to offer African audiences a deeper understanding of China’s development journey, culture, and politics.
As a key overseas communication project jointly developed by the International Department of the CPC Central Committee and StarTimes, preparations for A Glimpse of China officially commenced in 2020. The program aims to build a communication platform for mutual understanding and deepening bonds between the Chinese and African peoples through the bridge of media.
From establishing the content framework and defining thematic directions to planning dissemination channels, all efforts steadily advanced around the core objective of “presenting a real, multidimensional, and comprehensive view of China,” laying a solid foundation for the program’s successful implementation.
It places particular emphasis on showcasing China’s developmental practices in areas such as technological innovation, rural revitalization, livelihood security, and ecological conservation. Through its narrative approach of “revealing the big picture through small details,” the program enables African audiences to grasp China’s latest political developments while also sensing the vibrant pulse of China’s modernization efforts.
After five years of dedicated cultivation, A Glimpse of China has successfully reached dozens of African countries and regions through its authoritative production background, rich content matrix, and precise dissemination strategy. The program has achieved multi-channel distribution via StarTimes’ coverage network and local mainstream media platforms.
The program consistently employs expressions easily understood and accepted by African audiences, breaking down cultural barriers and cognitive divides. Having aired dozens of high-quality episodes, it has garnered a large and loyal following across all age groups and industries. Today, the program serves as a central window for Africans to understand China’s development philosophy, cultural appeal, and societal landscape. It has not only sparked widespread discussion and positive feedback locally but also effectively fostered emotional connections and mutual trust between Chinese and African citizens. This has injected enduring cultural momentum into deepening the China-Africa comprehensive strategic partnership.
The program, now airing on several StarTimes channels — including ST Guide E, ST Guide F, and the popular StarTimes ON streaming platform — has already begun attracting widespread attention across Africa.
StarTimes ON, with more than 28 million users continent-wide, is helping the show reach millions of viewers interested in exploring China’s rapid transformation and growing role in global development.
The series also reflects the spirit of partnership that defines China–Africa relations, encouraging mutual learning and cross-cultural exchange.
The series also reflects the spirit of partnership that defines China–Africa relations, encouraging mutual learning and cross-cultural exchange.
For Africa and China, the program is particularly significant. It opens doors for Africans to explore new opportunities in China while also boosting the country’s visibility through international media collaboration.
Africa’s strong relationship with China — seen in various areas including infrastructure, education, and broadcasting — provides fertile ground for this kind of media partnership to grow.
Africa can learn from China’s unique development path — not only in its achievements in technology and industrialization but also in its commitment to long-term planning and community-centered growth.
There is a lot Africa can learn from China’s success story — not only in technology and innovation but also in how development opportunities can be transformed into sustainable growth through shared knowledge.
The launch of A Glimpse of China comes at a time when China–Africa cooperation in media and communication continues to expand.
StarTimes, one of Africa’s leading digital TV operators, has been at the forefront of this engagement — producing and distributing content that highlights the stories, progress, and aspirations of both regions.
By showcasing China through authentic African eyes, A Glimpse of China not only strengthens the bond between the two continents but also serves as a bridge for shared understanding, mutual respect, and inspiration for future collaboration.
