Top Ugandan creatives flocked to Mestil Hotel for the long-awaited launch of Play It Loud, a brand-new African streaming platform built to give creators ownership, fair pay, and a global stage.
The red carpet was a full runway actors, filmmakers, comedians, socialites, podcasters and online stars showing off their finest fits as cameras flashed nonstop. The vibe was high-end but proudly Ugandan, a mix of class, culture and pure creative energy.
For many guests, this wasn’t just another event. It felt like a cultural shift Uganda stepping forward and declaring its stories ready for the world.
Play It Loud is now officially live on both Android and Apple, offering a home for Ugandan films, comedy specials, podcasts, lifestyle shows and all kinds of original content created by local talent. The platform’s pitch is simple: fair pay, ownership for creators and a new digital home for African storytelling.
Uganda Tourism Board CEO Juliana Kaggwa praised the platform as a long-overdue link between the arts and the public sector. She reminded guests that Uganda’s identity isn’t just wildlife and safaris it’s food, fashion, music, humour, everyday life, and the kind of stories that never make it into tourism brochures.
“This is the first time in a long time that I see the arts coming together with the public sector to export Uganda to the world,” Juliana said, adding that Play It Loud opens the door for cultural treasures like the rolex, luwombo and nsenene to shine globally.
Kevin Bellwood, the platform’s Group Skills Master, emphasized that Play It Loud is built around people—not just tech. He highlighted their commitment to building a skilled, competitive creative workforce.
Comedians also brought the fire. Anne Kansiime announced fresh episodes of Don’t Mess With Kansiime, a behind-the-scenes audition show and a comedy roast already lined up. Patrick Salvado dropped the big reveal—his 75-minute one-man special I Have Arrived, shot at the National Theatre, will stream exclusively on Play It Loud.
