Coca-Cola’s Essawa Yonna Kisoboka campaign is giving young Ugandans an opportunity to showcase their creativity and win prizes through its ongoing digital content creation challenge, which recently engaged students at YMCA Buwambo Campus before heading to Makerere University.
The initiative encourages students to move beyond consuming online content and become creators by producing original videos inspired by their interests, everyday experiences and popular culture.
Participants can draw inspiration from football, music, dance, comedy, fashion, food, matchday celebrations and time spent with friends. The challenge allows young people to tell their stories in their own style while competing for cash prizes and other rewards.
The next campaign activation is scheduled for Makerere University, where more students will have an opportunity to learn about the competition, showcase their creativity and take part in the challenge.
Participants stand a chance to win weekly cash prizes and other goodies, while the leading content creator can win UGX 1 million each month, subject to the official competition terms. The monthly leaderboard considers eligible content and cumulative views, encouraging participants to remain active throughout the competition period.
How to participate
Young people interested in joining the Coca-Cola challenge can follow these steps:
- Buy and scan: Purchase an eligible Coca-Cola product and scan the QR code on the bottle.
- Register: Follow the link to the Coca-Cola OneXP website and complete the registration process.
- Create: Make original short-form videos inspired by football, music, dance, comedy, meals, celebrations and everyday experiences.
- Post and tag: Share eligible content on Instagram using #CokeEPLUG, #EssaawaYonna and #CreateWithCoke, and tag @cocacolabeveragesuganda.
- Keep creating: Continue submitting eligible content throughout the competition period to build cumulative views and compete for rewards in line with the official rules.
As social media continues to offer young people new ways to express themselves, the campaign provides a platform for aspiring digital creators to develop their storytelling skills, grow their online presence and compete for prizes.
Through Essawa Yonna Kisoboka, Coca-Cola is encouraging young Ugandans to turn the moments they enjoy into creative content that reflects their passions, experiences and culture.
With the campaign moving from YMCA Buwambo to Makerere University, more students will have an opportunity to participate and put their digital creativity to the test.
